![\"AAEAAQAAAAAAAASWAAAAJDkxYjcxYTFlLTdkNjMtNDRhZC1iZjc0LTk5NDMyNzNkYzI5ZA\"](\"http:\/\/your-demo.co.uk\/gripped\/wp-content\/uploads\/2016\/02\/AAEAAQAAAAAAAASWAAAAJDkxYjcxYTFlLTdkNjMtNDRhZC1iZjc0LTk5NDMyNzNkYzI5ZA-300x166.png\")
<\/p>\n<\/p>\n
You wouldn\u2019t think a video about sexual consent would be a viral hit but the\u00a0Thames Valley Police video<\/a>\u00a0\u2013 with over\u00a0half a million views in its first\u00a0week\u00a0– has become just that. So what is so good about it as piece of communication?<\/p>\n A big idea.<\/strong><\/p>\n The production company invested time upfront getting the big idea. There are 100s of ways this subject could have been approached and it would be easy to dive into one of the first that came up. But in spending time early on they have been able to deliver a brilliant film and spend almost no money on production!<\/p>\n The power of analogy.<\/strong><\/p>\n In complicated or tricky areas using analogies can be highly effective. You don\u2019t have to explain everything \u2013 the brain fills in the gaps allowing you to keep the piece short and focussed. They have picked a brilliant analogy here, which shows how ridiculous \u2013 or disgusting \u2013 it appears when you suggest forcing an un-conscious person the \u2018drink tea\u2019.<\/p>\n A tight script.<\/strong><\/p>\n Having hit on a great analogy they kept the script really tight and to the point. They resisted the urge to cover every possible angle but kept \u2018on-message, even making great use of repetition to drive it home.<\/p>\n A good tone of voice.<\/strong><\/p>\n Avoiding temptation to be \u2018trendy\u2019 they kept it simple and to the point. They even managed to inject a bit of humour.<\/p>\n Visually interesting.<\/strong><\/p>\n You might think it odd that working for a video production company I list the \u2018look\u2019 of the film last. While this definitely stands out, it is the above points that are the most significant things that make it a great film.<\/p>\n At Gripped we love using analogies \u2013 we created a whole campaign about Return on Investments for a global FMCG client that used a hot air balloon as the link to RoA. It was a \u2018soar-away success\u2019.<\/p>\n If you would like to talk about how we can help you get your message across do get in touch.<\/p>\n peter@grippedcommunications.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" You wouldn\u2019t think a video about sexual consent would be a viral hit but the\u00a0Thames Valley Police video\u00a0\u2013 with over\u00a0half a million views in its first\u00a0week\u00a0– has become just that. So what is so good about it as piece of communication? A big idea. The production company invested time upfront getting the big idea. There … Continue reading What we can learn from a film about sex<\/span>